PEO 1: To have strong multidisciplinary academic foundation of various social, economic, political, environmental, and psychological issues. 

PEO 2: To integrate theory and research through deliberations on practical applications of concepts.

PEO 3: To have sharpened ability to converse critically and innovatively about real-life issues. 

PEO 4: To be able to demonstrate skill sets as per industry requirements in respective fields. 

PEO 5: To be able to engage in discussion and reflect human values. 

PEO 6: To be able to synthesize aesthetic, social and cultural domains of knowledge.

After completing the program, student will be able to:

PO1: Demonstrate multi-disciplinary knowledge and understanding of various socio, economic, political, psychological, linguistic and environmental disciplines.

PO2: Demonstrate the ability to listen carefully and express themselves confidently in a clear and concise manner, thereby leading to meaningful exchange of thoughts/ ideas with various sections of the society.

PO3: Critically evaluate and reflect upon practices, policies and theories and formulate coherent thoughts for real- world application.

PO4: Analyze, interpret, and draw conclusions from qualitative/quantitative data and apply the concepts / learning in socio, economic, political, psychological, linguistic, and environmental disciplines to analyze and address real life problems situations as open minded and rational citizens.

PO5: Develop the skills of observing, inquiry, questioning, problematizing, synthesizing, articulating, and establishing cause and effect in one or more humanities discipline and real-life situations which are necessary for learning throughout life.

PO6: Develop the values of co-operation, co-ordination, teamwork, respect, understanding and tolerance across different and globally diverse groups and aspire for an inclusive society for the betterment of all by challenging the challenges.

PO7: Access and use Information and Communication Technology (ICT) in various learning experience; use appropriate digital mediums/software for gathering, storing, and disseminating information in a simplified way.

PO8: Set simple, measurable, attainable, realistic, and time- bound goals for one-self and work in that direction to achieve them.

PO9:  Appreciate diversity of language, norms, values, and beliefs of multiple cultures at regional, local, national and global levels making them capable to integrate and engage in a multi-culturally diverse society.

PO10:  Embrace moral and ethical values in conducting one’s life, formulate a position/argument about an ethical issue from multiple perspectives, use ethical practices in all work and research avoiding fabrication, falsification, or plagiarism.

A Master of Arts (Communication and Journalism) – MACJ degree from KES Shroff College prepares students for advanced and specialized roles across the media and communication industry. With a strong foundation in communication theory, journalism, media management, research, and strategic practices, graduates are equipped to take on leadership, analytical, and creative positions in a competitive media landscape. Here are some of the career paths available to our graduates:

• Senior Journalist / Editor: Produce in-depth news stories, editorials, and investigative reports across print, broadcast, and digital platforms. Apply advanced journalistic skills and ethical practices in reporting and editing.
• Communication Strategist: Design and implement strategic communication plans for organizations, integrating audience insights, media trends, and brand objectives.
• Public Relations Manager: Lead and manage PR campaigns, develop communication strategies, and build strong relationships between organizations and their stakeholders.
• Advertising & Brand Strategist: Conceptualize and execute impactful advertising campaigns, combining creativity with market research and consumer behavior analysis.
• Media Manager: Oversee media organizations or departments, handling operations, content strategy, and business aspects informed by media management and economics.
• Research Analyst (Media & Communication): Conduct audience and media research using scientific research design methods to generate insights for policy-making, media planning, and communication strategies.
• Content & Editorial Specialist: Create, curate, and manage high-quality content for print and digital platforms, with a focus on storytelling, audience engagement, and editorial standards.
• Print Media Specialist: Work in newspaper and magazine production, focusing on writing, editing, layout, and content development for print publications.
• Strategic Communication Consultant: Advise organizations on internal and external communication, crisis communication, and long-term communication planning.
• Entertainment & Media Analyst: Analyze trends in entertainment media, audience preferences, and industry developments to inform content creation and media strategies.