Post Graduate Diploma Program in Media, Entertainment and Marketing ( PGDPMEM)
S.Y. Admission starting from 15th May.
Number of Seats
20
Duration of Program
11 Months
Important Dates
Last Date to Apply : As per University Schedule
ABOUT PROGRAMME
The Post Graduate Diploma Program in Media, Entertainment, and Marketing (PGDPMEM) at KES Shroff College is designed to equip students with the essential skills and knowledge required to excel in the dynamic fields of media, entertainment, and marketing. This comprehensive program bridges the gap between academic concepts and practical industry demands, preparing students for successful careers in these exciting sectors.
Program Highlights:
- Comprehensive Curriculum: The program covers a wide range of subjects including media management, digital marketing, entertainment industry dynamics, advertising strategies, public relations, content creation, and brand management.
- Practical Exposure: Students gain hands-on experience through workshops, live projects, industry visits, and internships with leading media and entertainment companies.
- Expert Faculty: Learn from seasoned professionals and academics who bring a wealth of industry experience and insights to the classroom.
- State-of-the-Art Facilities: Access to modern media labs, production studios, and digital marketing tools ensures students are well-versed with the latest technologies and industry practices.
- Networking Opportunities: Regular guest lectures, seminars, and events with industry leaders provide students with valuable networking opportunities and insights into current industry trends.
WHY THIS PROGRAMME
The BAMMC program at KES Shroff College prepares students to meet the demands of the rapidly evolving media industry. Here’s how our program helps students achieve the best:
- Diverse Career Opportunities: The program opens up a wide range of career paths in media management, digital marketing, entertainment production, brand management, advertising, and public relations.
- High Demand Skills: Gain expertise in key areas such as content creation, media planning, digital analytics, and strategic marketing, which are highly sought after in the industry.
- Industry Growth: With the media and entertainment industry rapidly expanding, there is a growing demand for skilled professionals who can navigate the complexities of these dynamic fields.
- Creative and Strategic Roles: This program prepares students for both creative and strategic roles, allowing them to explore their interests and strengths in various facets of the industry.
Choosing the Post Graduate Diploma Program in Media, Entertainment, and Marketing at KES Shroff College means embarking on a path of excellence, creativity, and professional success. Our comprehensive approach to education ensures that students are not only academically proficient but also well-prepared to face the challenges of the media, entertainment, and marketing industries with confidence and competence. Experience the difference at KES Shroff College and take the first step towards a successful and fulfilling career in these dynamic fields.
PEO1: Provide an appropriate range and depth of theoretical and professional knowledge to enable students to understand the key issues and challenges prevalent in the industry.
PEO2: Create challenging simulations of professional practice in which students can work and understand the nuances of the industry.
PEO3: Ensure that students engage with academic and professional debates, and evaluate the current state of academic knowledge, professional practice, and their own work
PEO4: Encourage students to become conscious individuals with a commitment to continuing professional development..
After completing the programme, students will be able to
PO1: The Postgraduate program in Media, Entertainment, and Marketing course curriculum has been designed and delivered by industry experts and academicians who provide the students
with a deeper understanding of the industry and its functioning.
PO2: Communication Skills – Keeping in mind the need of the hour, the 11-month course ( 9 months learning with 2 months choice-based internship) offers all the requisite aspects to ensure that students sustain and thrive as successful professionals
Graduates of the PGDPMEM program at KES Shroff College are well-prepared to pursue a variety of rewarding careers, including:
- Media Manager: Overseeing media campaigns, managing media channels, and ensuring effective media communication strategies.
- Digital Marketing Specialist: Creating and implementing digital marketing strategies, managing online campaigns, and analyzing digital performance metrics.
- Entertainment Producer: Managing production projects, coordinating with talent and crew, and overseeing the creation of entertainment content.
- Brand Manager: Developing and executing brand strategies, managing brand equity, and ensuring consistent brand messaging.
- Advertising Executive: Creating advertising campaigns, managing client relationships, and ensuring successful ad placements.
- Public Relations Officer: Managing public image, handling media relations, and creating effective communication strategies for organizations.
COURSE CURRICULUM
Moule 1
- Principles & Practices of Advertising Strategy
- Consumer Insight
- Public Relations & Reputation Management
- Research Methodology & Techniques
- Marketing Management
- Performance Marketing
- E-Commerce & Logistics
- Content Creation
Module 2
- Brand Management & Strategy
- Social Media Marketing
- Evangelist Marketing
- Global Marketing Communication
- Organizational Behaviour
- Film Marketing
- Design Thinking
- Event Management
Module 3
- Media Budgeting& Financing
- Corporate Social Responsibility & Sustainability
- Account planning & Client servicing
- Film Appreciation
- Campaign Planning &Visualization
HOW TO APPLY
The admission procedure usually starts in June after the results of class X/XII/Degree college are declared.
- Fill College online admission form on www.kessc.edu.in
- Upload a copy of the pre-enrollment form, HSC mark sheet/digital result, caste/reservation certificate if applicable, and E-Suvidha ticket.
- On the declaration of merit list (first then second and then third if required), pay the fees along with submission of the documents such as Undertaking regarding admission confirmation, SSC(X mark sheet), HSC, Leaving Certificate, Adhar card, scanned copy of Cheque book leaflet/bank account details and transfer certificate in case the student is from outside Maharashtra.
- For Programmes running under AICTE the MH-CET scorecard is a must.
- For further details and to know more about the college visit www.kessc.edu.in
Eligibility
- Any Bachelor’s Degree in any subject from a Statutory University.
Total no. of Seats: 20
Reservation of Seats: Reservations are as per the Government policy.
Fees: As prescribed by the University of Mumbai. The details have been mentioned on the college Notice board and the College website http://www. www.kessc.edu.in
Duration of Programme: 11 Months
Enforcement of Attendance:
Our college is a pioneer institute in introducing the computerized attendance system. The computerized defaulters’ lists are displayed division wise regularly at the end of every month on the Students Notice Board. The students failing to fulfill the required attendance shall be DETAINED and shall not be permitted to take the Annual / Board examination. Warning letters from the Principal are sent to parents of the defaulting students. The letters are given to the concerned students by the class teachers in the classrooms. The students must hand over these warning letters to the parents. Students should note that fulfilling the attendance requirement alone will not qualify them to appear for the examination. Their academic performance should also be to the satisfaction of the principal.
General Rules & Regulations:
- Every student should obtain an ID card and show at the entry
- Students should not loiter in the corridors when the lectures are engaged
- Giving proxy attendance is a serious act of indiscipline
- Students applying for certificates/testimonials and attestation should first contact the college office
- Ragging is strictly prohibited on the college premises
- The use of mobile phones inside the college is strictly prohibited. If caught using a cell phone it is confiscated for a period of 1 year
Punitive Measures:
- Warning
- Cancellation of admission
- Refusal to grant admission in future
- Withholding or withdrawing of University exam form
- Expulsion / rustication from college
- Fine not exceeding Rs. 300
- Non-refund of fees and deposits
- Suspension for a specified period
