PEO1 To develop strategic thinking and analytical skills for effective marketing decision-making in a competitive and dynamic business environment.

PEO2 To build a strong foundation in core marketing concepts, including consumer behavior, brand management, market research, and digital marketing.

PEO3 To promote ethical marketing practices and cultivate an understanding of social, cultural, and legal considerations in marketing strategies.

PEO4 To enhance students’ ability to design innovative marketing campaigns using data-driven insights and creative tools.

PEO5 To prepare students with the professional competencies, leadership qualities, and communication skills essential for success in the marketing industry.

PEO6 To foster research capability and innovative thinking in emerging areas such as digital marketing, analytics, and integrated marketing communications.

PEO7 To support students in building successful careers across sectors such as brand management, advertising, sales, public relations, and marketing consultancy.

A student with an MBA in Marketing will have the ability to:

PO1 Marketing Knowledge: Apply foundational and advanced marketing concepts, strategies, and tools to solve real-world business and marketing challenges.

PO2 Market Analysis: Identify and analyze consumer needs, market trends, and competitor strategies to develop informed and effective marketing decisions.

PO3 Strategic Marketing Solutions: Design marketing plans and campaigns that align with organizational goals while considering social, cultural, and economic factors.

PO4 Research and Consumer Insights: Utilize research methodologies and data analytics to generate actionable insights into customer behavior and market dynamics.

PO5 Digital and Technological Proficiency: Leverage digital marketing tools, platforms, and technologies for brand engagement, promotion, and performance tracking.

PO6 Marketing and Society: Assess the societal, ethical, and environmental implications of marketing decisions and foster responsible marketing practices.

PO7 Sustainability and Innovation: Promote sustainable marketing practices and innovative approaches to meet changing consumer expectations and global market trends.

PO8 Ethics: Demonstrate a strong commitment to ethical behavior and professionalism in marketing strategies and business communications.

PO9 Teamwork and Leadership: Work effectively in diverse teams and demonstrate leadership in managing marketing projects and cross-functional collaboration.

PO10 Communication: Communicate marketing ideas, strategies, and results effectively through professional reports, presentations, and visual content.

PO11 Brand and Project Management: Apply project management principles to lead marketing campaigns, manage timelines and resources, and measure outcomes.

PO12 Life-long Learning: Recognize the need for continual learning and stay updated with the latest marketing trends, tools, and technologies to remain competitive.

A Master of Business Administration (Marketing) degree from KES Shroff College opens up a wide array of exciting and impactful career opportunities across industries. Our graduates are equipped with the skills and knowledge to thrive in various marketing domains, including:

• Brand Management: Roles such as brand manager and product manager, focusing on developing, positioning, and managing brand identity and strategies in competitive markets.
• Digital Marketing: Careers in SEO/SEM, social media management, content marketing, and digital campaign strategy with companies and digital agencies.
• Market Research and Analytics: Positions as market research analysts and consumer insights specialists, helping organizations understand market trends, customer behavior, and product performance.
• Advertising and Media Planning: Opportunities in creative and strategic roles within advertising agencies, media houses, and marketing departments, managing advertising campaigns and media budgets.
• Sales and Business Development: Careers in regional or national sales management, business development, and channel management across sectors like FMCG, retail, pharmaceuticals, and technology.
• Public Relations and Corporate Communications: Roles in managing a brand’s public image, handling media relations, and crafting communication strategies for internal and external stakeholders.
• Marketing Consultancy: Opportunities as marketing consultants and strategy advisors, helping organizations optimize their marketing performance and develop go-to-market strategies.
• Retail and E-commerce Marketing: Positions in merchandising, online marketing, customer engagement, and omni-channel strategy for both retail chains and e-commerce companies.
• Event and Experiential Marketing: Careers in planning and executing brand events, sponsorships, and experiential marketing campaigns that create impactful consumer experiences.
• Entrepreneurship and Startups: Equipping graduates to launch and scale their own ventures by applying marketing strategies that drive growth, customer acquisition, and brand value.