Bachelor of Science (Luxury Brand Management)
Number of Seats
60
Duration of Program
4 Years, 8 Semester (Hons.)
Important Dates
Last Date to Apply : As per University Schedule
ABOUT PROGRAMME
The B.Sc. in Luxury Brand Management is a unique undergraduate programme designed to meet the growing global demand for skilled professionals in the luxury sector. The programme offers an immersive experience into the world of premium brands, covering diverse segments such as fashion, automobiles, hospitality, cosmetics, and more. Students will learn the art of brand storytelling, consumer behaviour, retail management, and digital marketing—tailored specifically for luxury markets. This interdisciplinary course blends creativity, strategy, and business acumen, preparing students for dynamic roles in the high-end brand landscape.
Why Choose KES Shroff College for B.Sc. LBM?
- Pioneering Programme: One of the first colleges to offer a specialised undergraduate degree in Luxury Brand Management.
- Experienced Faculty: Courses taught by academicians and industry experts with real-world experience in luxury marketing, branding, and retail.
- Industry Connect: Guest lectures, brand visits, and internships with reputed luxury brands and agencies.
- Global Perspective: Curriculum designed to offer insights into both Indian and international luxury markets.
- Practical Exposure: Hands-on learning through live projects, brand case studies, exhibitions, and event management.
- Placement and Mentorship: Strong alumni network and career guidance cell to support students in pursuing premium job roles and further studies.
Join the B.Sc. Luxury Brand Management program at KES Shroff College and step into the world of elegance and innovation, where you’ll gain the skills to lead iconic brands and shape the future of the global luxury industry.
WHY THIS PROGRAMME
As India emerges as a key market for luxury goods and services, the demand for skilled professionals who understand the nuances of luxury branding is at an all-time high. This programme is ideal for students who are passionate about fashion, design, premium customer experiences, and strategic brand building. It provides an excellent foundation for careers that blend creativity with business intelligence in a fast-evolving global industry. Whether your interest lies in fashion houses, hospitality chains, high-end retail, or luxury media, this programme opens doors to a world of sophistication and innovation.
PEO1 To develop a deep understanding of the luxury industry, including fashion, lifestyle, hospitality, and premium services.
PEO2 To build the necessary skill set in brand management, consumer behavior, and marketing strategies tailored to the luxury segment.
PEO3 To imbibe global business ethics and sustainable practices relevant to the luxury market.
PEO4 To create awareness about international luxury standards, design excellence, and customer experience.
PEO5 To train students in professional skills such as communication, digital branding, and luxury retail management.
PEO6 To prepare a strong foundation for research and innovation in luxury branding and management.
PEO7 To help students establish successful careers in luxury brand management, marketing, retail, and entrepreneurship.
A graduate with a B.Sc. in Luxury Brand Management will have the ability to
PO1 Luxury Industry Knowledge: Understand and apply core concepts of luxury brand management, including history, consumer behavior, and market dynamics across fashion, lifestyle, and premium sectors.
PO2 Market and Consumer Analysis: Ability to analyze luxury consumer preferences, market trends, and competitive positioning to develop data-driven brand strategies.
PO3 Design and Brand Strategy: Demonstrate the ability to conceptualize and implement creative brand strategies that align with the values of luxury, exclusivity, and innovation.
PO4 Research and Insights: Develop and conduct qualitative and quantitative research to interpret luxury market insights and inform strategic decisions.
PO5 Digital and Technological Proficiency: Leverage modern tools and digital platforms for luxury brand promotion, e-commerce, customer engagement, and experience management.
PO6 Ethical and Sustainable Practices: Apply ethical principles and sustainability frameworks in the branding, sourcing, and marketing of luxury products and services.
PO7 Life-long Learning: Demonstrate commitment to continuous learning in response to evolving trends in luxury branding, digital transformation, and consumer expectations.
PO8 Business and Project Management: Integrate principles of management, budgeting, and operations to plan and execute luxury brand initiatives effectively.
PO9 Communication Skills: Communicate clearly and persuasively in verbal, written, and visual formats tailored to high-end clientele and industry stakeholders.
PO10 Societal and Cultural Awareness: Recognize and respect diverse cultural values and their influence on luxury perception, branding strategies, and consumer experiences.
PO11 Teamwork and Leadership: Exhibit leadership and collaborative abilities to work in diverse teams, manage conflicts, and drive brand innovation in global settings.
PO12 Innovation and Entrepreneurship: Identify emerging opportunities in the luxury sector and apply entrepreneurial thinking to create and manage innovative luxury ventures.
Graduates of the B.Sc. Luxury Brand Management programme can explore diverse and prestigious roles such as:
- Brand Strategist
- Luxury Brand Manager
- Fashion Buyer / Merchandiser
- PR & Communication Executive
- Retail Manager – Luxury Segment
- Visual Merchandiser
- Event & Experience Manager
- Digital Marketing Specialist for Luxury Brands
- Luxury Sales Consultant
- Product Manager – Premium Segment
COURSE CURRICULUM
SEMESTER 1
Major
- B.Sc. (Luxury Brand Management)
- Introduction to the Luxury Sector
- Principles of Business Management
- Marketing and Strategies
- Fundamentals of Computer Applications
- Computer Applications Laboratory for Brand Management
Generic/ Open Elective Courses (Any one)
- Business Communication Skills
- Economic Environment of Business
Vocational and Skill Enhancement Courses
- Digital Productivity & Career Development
- Luxury Market Trends & Analysis
Ability Enhancement Courses (Any one)
- Introduction to Accounting for Brand Management-I
Indian Knowledge System
- Introduction to Basic Sanskrit
- Vedic Maths
- Classical or Regional literatures
- Earth sciences
- Ethics and sociological orders
Co-Curricular (Any One)
- NSS-I
- NCC-I
- DLLE
- Cultural Activities ( Fine/ Applied/ Visual/ Performing Arts )
- Yoga Education
- Sports and Fitness
- Green Credit
SEMESTER 2
Major
- Luxury Consumer Behaviour
- Digital Marketing and New Media
- Web Development
- Web Development Laboratory
Minor
- Business Law
- Business Mathematics
Generic/ Open Elective Courses (Any one)
- Introduction to Entrepreneurship
- Micro Economics and Market Structure
Vocational and Skill Enhancement Courses
- Professional Skills Development
- Business Analytics Laboratory
Ability Enhancement Courses (Any one)
- Introduction to Accounting for Brand Management-II
Co-Curricular (Any One)
- NSS Studies Paper-II
- NCC Studies-II
- Life-Long Learning & Extension Studies-II
- Introduction to Indian Performing Arts-II
- Yoga Education – II
- Sports and Fitness Studies-II
- Green Credit Paper – II
Exit option: Award of UG Certificate in Major with 40-44 credits and an additional 4 credits core NSQF course/ Internship OR Continue with Major and Minor
SEMESTER 3
Major
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Minor
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Generic/ Open Elective Courses (Any one)
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Vocational and Skill Enhancement Courses
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Ability Enhancement Courses (Any one)
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Field Projects
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Co-Curricular (Any One)
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SEMESTER 4
Major
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Minor
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Generic/ Open Elective Courses (Any one)
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Vocational and Skill Enhancement Courses
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Ability Enhancement Courses (Any one)
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Community Engagement Program
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Co-Curricular (Any One)
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Exit option: Award of UG Certificate in Major with 80-88 credits and an additional 4 credits core NSQF course/ Internship OR Continue with Major and Minor
SEMESTER 5(Non NEP)
Compulsory Course
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Discipline Specific Elective Course (Any one)
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SEMESTER 6(Non NEP)
Compulsory Course
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Discipline Specific Elective Course (Any one)
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Discipline Specific Elective Course (Any one)
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SEMESTER 7
Major
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Minor
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Generic/ Open Elective Courses (Any one)
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Vocational and Skill Enhancement Courses
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Ability Enhancement Courses (Any one)
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Field Projects
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SEMESTER 8
Major
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Minor
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Generic/ Open Elective Courses (Any one)
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Vocational and Skill Enhancement Courses
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Ability Enhancement Courses (Any one)
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Community Engagement Program
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HOW TO APPLY
The admission procedure usually starts in May after the results of class X/XII/Degree college are declared.
- Fill the Pre-enrollment form of the University of Mumbai through the University portal https://muugadmission.samarth.edu.in/
- Choose the Autonomous option for your desired program to secure admission at KES Shroff College.
- Fill College online admission form on www.kessc.edu.in
- Upload a copy of the pre-enrollment form, HSC mark sheet/digital result, caste/reservation certificate if applicable, and E-Suvidha ticket.
- On the declaration of merit list (first then second and then third if required), pay the fees along with submission of the documents such as Undertaking regarding admission confirmation, SSC(X mark sheet), HSC, Leaving Certificate, Adhar card, scanned copy of Cheque book leaflet/bank account details and transfer certificate in case the student is from outside Maharashtra.
- For Programmes running under AICTE the MH-CET scorecard is a must.
- For further details and to know more about the college visit www.kessc.edu.in
Eligibility for FY BSC LBM
- Eligibility for FY BSC LBM
- A candidate for being eligible for admission to the Bachelor of Commerce (Investment Management) degree course shall have passed XII std. examination of the Maharashtra State Board of Secondary & Higher Secondary Education or its equivalent and secured not less than 45% marks in aggregate (40% in case of reserved category) at one and the same sitting. Every candidate admitted to the degree course in the constituent/affiliated college/recognized institution, conducting the course, shall have to register himself/herself with the University.
- Eligibility for SY BSC LBM
- A candidate with all papers is allowed to keep terms for admission in second year.
- Eligibility for TY BSC LBM
- A candidate is allowed to keep terms in not more than two papers of previous semester, but needs to clear at least one year i.e. FY or SY.
- A student shall not be allowed to keep term (ATKT) in Third Year only if he/she fails in not more than two subjects in each of semester III and semester IV of Second year. Student he/she must have passed First year semester I & II in full.
- Total no. of Seats: 60
- Reservation of Seats: Reservations are as per the Government policy.
- Fees: As prescribed by the University of Mumbai. The details have been mentioned on the college Notice board and the College website http://www. www.kessc.edu.in
- Duration of Programme: 8 Semesters spread over 4 years.
Enforcement of Attendance:
Our college is a pioneer institute in introducing the computerized attendance system. The computerized defaulters’ lists are displayed division wise regularly at the end of every month on the Students Notice Board. The students failing to fulfill the required attendance shall be DETAINED and shall not be permitted to take the Annual / Board examination. Warning letters from the Principal are sent to parents of the defaulting students. The letters are given to the concerned students by the class teachers in the classrooms. The students must hand over these warning letters to the parents. Students should note that fulfilling the attendance requirement alone will not qualify them to appear for the examination. Their academic performance should also be to the satisfaction of the principal.
General Rules & Regulations:
- Every student should obtain an ID card and show at the entry
- Students should not loiter in the corridors when the lectures are engaged
- Giving proxy attendance is a serious act of indiscipline
- Students applying for certificates/testimonials and attestation should first contact the college office
- Ragging is strictly prohibited on the college premises
- The use of mobile phones inside the college is strictly prohibited. If caught using a cell phone it is confiscated for a period of 1 year
Punitive Measures:
- Warning
- Cancellation of admission
- Refusal to grant admission in future
- Withholding or withdrawing of University exam form
- Expulsion / rustication from college
- Fine not exceeding Rs. 300
- Non-refund of fees and deposits
- Suspension for a specified period
