Bachelor of Commerce (Digital Business)
S.Y. Admission starting from 15th May.
Number of Seats
60
Duration of Program
4 Years, 8 Semester (Hons.)
Important Dates
Last Date to Apply : As per University Schedule
ABOUT PROGRAMME
The Bachelor of Commerce in Digital Business (B.Com) program at KES Shroff College is designed to equip students with the knowledge and skills required to excel in the rapidly evolving digital business landscape. This program combines core business principles with cutting-edge digital strategies, ensuring that graduates are prepared to meet the demands of the digital economy.
Program Highlights:
- Comprehensive Curriculum: The curriculum covers a wide range of subjects including digital marketing, e-commerce, social media strategies, data analytics, digital entrepreneurship, and online consumer behavior. This holistic approach ensures students gain a thorough understanding of both traditional business concepts and modern digital practices.
- Industry-Relevant Skills: The program focuses on developing essential skills such as digital communication, strategic planning, content creation, and data-driven decision-making, which are crucial for success in the digital business world.
- Practical Exposure: Students gain hands-on experience through internships, industry projects, case studies, and workshops, ensuring they are well-prepared for real-world digital business challenges.
WHY THIS PROGRAMME
1. Expert Faculty: Our faculty comprises experienced academicians and industry professionals who bring a wealth of knowledge and practical insights to the classroom. They are dedicated to mentoring students and providing personalized guidance.
2. Modern Learning Environment: Our state-of-the-art classrooms are equipped with Interactive Display Panels (Smartboards) and air conditioning, creating an engaging and comfortable learning atmosphere. Students also have access to digital resources and e-learning platforms.
3. Industry Integration: We maintain strong ties with the digital business sector, facilitating regular interactions with industry leaders through guest lectures, workshops, and seminars. These engagements help students stay updated with the latest industry trends and best practices.
4. Practical Learning Opportunities: We emphasize experiential learning through internships, live projects, and industry visits, enabling students to apply theoretical knowledge to real-world scenarios. This practical exposure is invaluable in preparing students for their future careers.
5. Career Support: Our dedicated career counseling and placement cell provides comprehensive support to students, helping them explore various career options, prepare for job interviews, and connect with potential employers. We boast an impressive track record of successful placements in top digital business firms.
6. Holistic Development: In addition to academic excellence, we focus on the overall development of our students. Through extracurricular activities, leadership programs, and soft skills training, we ensure our students are well-rounded individuals ready to take on the challenges of the digital business industry.
- PEO1: To equip students with a comprehensive understanding of various disciplines such as Commerce, Accounts, Finance, Marketing, Management, Economics, Environment, Mathematics, Statistics, Business Law, and Business Communication.
- PEO2: To cultivate effective communication skills and confidence to tackle practical challenges, enhancing decision-making capabilities at personal and professional levels.
- PEO3: To prepare students for the industry by developing diverse managerial and accounting skills across different areas of commerce, ensuring holistic development and readiness for varied roles.
- PEO4: To foster the development of managerial and analytical skills to navigate the dynamic business environment at local, regional, national, and global levels, empowering students to meet evolving challenges effectively.
PO1: Gain theoretical and practical exposure in the field of Commerce, Account, Finance, Marketing, Management, Economics, Environment, Mathematics and statistics, Business Law and Business Communication.
PO2: Develop communication skills and build confidence to face the challenges of practical circumstances also enhances the capacity of decision making at personal and professional level.
PO3: Be industry ready and develop various managerial and accounting skills by strengthening their capacities in varied areas of commerce for holistic development.
PO4: Develop managerial and analytical skills to meet the challenges of the dynamic business environment, industry and economy at Local, Regional, National and Global Levels
PO5: Improve competency to make themselves eligible and employable by understanding the multidisciplinary connections that links the world economies and people
PO6: Indulge in reflective and collaborative thinking by understanding the concepts in the field of Commerce and Business.
PO7: Refrain from unethical behaviour, falsification, and manipulation of information
PO8: Create, select, and apply appropriate techniques, resources, and modern ICT tools for exploring, analysing, and using the business information
PO9: Be Self-paced and self-directed Lifelong learners aimed at personal development, skill development and reskilling in the field of Commerce
PO10: Be engaged with socio-cultural framework concerning them to understand the issues of Sustainable Development Goals
A Bachelor of Commerce in Digital Business (B.Com) degree from KES Shroff College opens up a multitude of career opportunities across various sectors. Our graduates are well-prepared to pursue careers in:
- Digital Marketing: Positions such as digital marketing specialist, social media manager, SEO analyst, and content marketer in digital marketing agencies and corporate marketing departments.
- E-Commerce: Roles in e-commerce management, online retail operations, digital merchandising, and e-commerce strategy development.
- Data Analytics: Careers as data analysts, business intelligence analysts, and data scientists in companies that leverage data for digital strategies and decision-making.
- Digital Entrepreneurship: Opportunities to start and manage digital businesses, online ventures, or freelance digital consultancy services.
- Technology Management: Roles in digital transformation management, IT project management, and technology consulting within digital enterprises.
- Customer Relationship Management: Positions in digital customer experience management, online customer service, and digital loyalty program management.
COURSE CURRICULUM
SEMESTER 1
Major
- Digital Marketing Landscape
- Principles of Management
Minor
- ……
Generic/ Open Elective Courses (Any one)
- Quantitative Techniques in Mathematics & Statistics- Lower Level
- Managerial Economics
Vocational and Skill Enhancement Courses
- Digital Business Analysis
- Digital Literacy
Ability Enhancement Courses (Any one)
- Professional Communication Skills
Value Education Courses
- Foundation Course
Indian Knowledge System
- Indian Management Thoughts and Practices
- Chanakya Neeti
Co-Curricular (Any One)
- National Service Scheme Studies – I
- National Cadet Corp Studies – I
- Department of Lifelong Learning & Extension Studies – I
- Introduction to Indian Performing Arts – I
- Yoga Education – I
- Sports and Fitness Studies – I
- Green Credit – I
SEMESTER 2
Major
- Search Engine Optimisation & Blogging
- Google Advertising
Minor
- Strategic Management
Generic/ Open Elective Courses (Any one)
- Business Intelligence
- Global Economics
Vocational and Skill Enhancement Courses
- Creative Writing for Digital Media
- Website Planning & Development
Ability Enhancement Courses (Any one)
- Group Communication
Value Education Courses
- Environment Studies
Co-Curricular (Any One)
- National Service Scheme Studies – II
- National Cadet Corp Studies – II
- Department of Lifelong Learning & Extension Studies – II
- Introduction to Indian Performing Arts – II
- Yoga Education – II
- Sports and Fitness Studies – II
- Green Credit – II
Exit option: Award of UG Certificate in Major with 40-44 credits and an additional 4 credits core NSQF course/ Internship OR Continue with Major and Minor
SEMESTER 3
Major(Finance/Marketing/Human Resource)
- Social Media Management
- Content Strategy & Campaign
Minor(Finance/Marketing/Human Resource)
- Digital Advertising
Generic/ Open Elective Courses (Any one)
- Application of Artificial Intelligence
- IPR and Cyber Law
Vocational and Skill Enhancement Courses
- Financial Accounting
Ability Enhancement Courses (Any one)
- Madhyakalin Evam Adhunik Hindi
- Marathi- I
- Gujarati- I
Field Projects
- Field project on Discipline specific elective
Co-Curricular (Any One)
- National Service Scheme Studies – III
- National Cadet Corp Studies – III
- Lifelong Learning & Extension Studies – III
- Introduction to Indian Performing Arts
- Yoga Education: Spiritual and Scientific Personality
- Sports and Fitness Studies – III
- Green Credit Paper – III
SEMESTER 4
Major(Finance/Marketing/Human Resource)
- Display & Video Marketing
- Influencer & Email Marketing
Minor(Finance/Marketing/Human Resource)
- Brand Management
Generic/ Open Elective Courses (Any one)
- SWYAM Courses
Vocational and Skill Enhancement Courses
- Management Accounting
Ability Enhancement Courses (Any one)
- Vyavharik Hindi
- Marathi- II
- Gujarati- II
Community Engagement Program
- Project (10hr+20hrs of practical)
Co-Curricular (Any One)
- National Service Scheme Studies – IV
- National Cadet Corp Studies – IV
- Lifelong Learning & Extension Studies – IV
- Introduction to Indian Performing Arts
- Yoga Education: Science of Living and Health
- Sports and Fitness Studies – IV
- Green Credit Paper – IV
Exit option: Award of UG Certificate in Major with 80-88 credits and an additional 4 credits core NSQF course/ Internship OR Continue with Major and Minor
SEMESTER 5(Non NEP)
Core Course
Logistics & Supply Chain Management
Discipline Specific Electives Course
Finance Electives
Investment Analysis & Portfolio Management
Commodity & Derivatives Market
Direct Tax
Risk Management
Behavioral Finance
Wealth management
Marketing Electives
Service Marketing
E-Commerce & Digital Marketing
Sales & Distribution Management
Customer Relationship Management
Industrial Marketing
Strategic Marketing Management
Human Resource Electives
Finance for HR Professionals & Compensation Management
Stress Management
Performance Management & Career Planning
Industrial Relations
Talent & Competency Management
Strategic Human Resource Management & HR Policies
SEMESTER 6(Non NEP)
Core Course
Operations Research
Project Work
Discipline Specific Electives Course
Finance Electives
Strategic Financial Management
International Finance
Innovative Financial Services
Project Management
Financing Rural Development
Indirect taxes 04
Marketing Electives
Retail Management
Brand Management
International Marketing
Media Planning and Management
Sports Marketing
Marketing of Non-Profit Organization
Human Resource Electives
Organizational Development
HRM in Global Perspective
HRM in Service Sector Management
Indian Ethos in Management
Workforce Diversity
Human Resource Accounting & Audit
SEMESTER 7
Major
- ……
- …..
- …..
Minor
- …..
Generic/ Open Elective Courses (Any one)
- …..
- …..
Vocational and Skill Enhancement Courses
- …..
Ability Enhancement Courses (Any one)
- …..
- …..
- …..
Field Projects
- …..
SEMESTER 8
Major
- …..
- …..
- …..
Minor
- …..
Generic/ Open Elective Courses (Any one)
- …..
- …..
Vocational and Skill Enhancement Courses
- …..
Ability Enhancement Courses (Any one)
- …..
- …..
- …..
Community Engagement Program
- …..
HOW TO APPLY
The admission procedure usually starts in June after the results of class X/XII/Degree college are declared.
- Fill the Pre-enrollment form of the University of Mumbai through the University portal https://muugadmission.samarth.edu.in/
- Choose the Autonomous option for your desired program to secure admission at KES Shroff College.
- Fill College online admission form on www.kessc.edu.in
- Upload a copy of the pre-enrollment form, HSC mark sheet/digital result, caste/reservation certificate if applicable, and E-Suvidha ticket.
- On the declaration of merit list (first then second and then third if required), pay the fees along with submission of the documents such as Undertaking regarding admission confirmation, SSC(X mark sheet), HSC, Leaving Certificate, Adhar card, scanned copy of Cheque book leaflet/bank account details and transfer certificate in case the student is from outside Maharashtra.
- For Programmes running under AICTE the MH-CET scorecard is a must.
- For further details and to know more about the college visit www.kessc.edu.in
Eligibility for FYBCOM DB
A candidate for being eligible for admission to the Bachelor of Commerce (Investment Management) degree course shall have passed XII std. examination of the Maharashtra State Board of Secondary & Higher Secondary Education or its equivalent and secured not less than 45% marks in aggregate (40% in case of reserved category) at one and the same sitting. Every candidate admitted to the degree course in the constituent/affiliated college/recognized institution, conducting the course, shall have to register himself/herself with the University.
Eligibility for SYBCOM DB
A candidate with all papers is allowed to keep terms for admission in second year.
Eligibility for TYBCOM DB
A candidate is allowed to keep terms in not more than two papers of previous semester, but needs to clear at least one year i.e. FY or SY.
A student shall not be allowed to keep term (ATKT) in Third Year only if he/she fails in not more than two subjects in each of semester III and semester IV of Second year. Student he/she must have passed First year semester I & II in full.
Total no. of Seats: 300
Reservation of Seats: Reservations are as per the Government policy.
Fees: As prescribed by the University of Mumbai. The details have been mentioned on the college Notice board and the College website http://www. www.kessc.edu.in
Duration of Programme: 8 Semesters spread over 4 years.
Enforcement of Attendance:
Our college is a pioneer institute in introducing the computerized attendance system. The computerized defaulters’ lists are displayed division wise regularly at the end of every month on the Students Notice Board. The students failing to fulfill the required attendance shall be DETAINED and shall not be permitted to take the Annual / Board examination. Warning letters from the Principal are sent to parents of the defaulting students. The letters are given to the concerned students by the class teachers in the classrooms. The students must hand over these warning letters to the parents. Students should note that fulfilling the attendance requirement alone will not qualify them to appear for the examination. Their academic performance should also be to the satisfaction of the principal.
General Rules & Regulations:
- Every student should obtain an ID card and show at the entry
- Students should not loiter in the corridors when the lectures are engaged
- Giving proxy attendance is a serious act of indiscipline
- Students applying for certificates/testimonials and attestation should first contact the college office
- Ragging is strictly prohibited on the college premises
- The use of mobile phones inside the college is strictly prohibited. If caught using a cell phone it is confiscated for a period of 1 year
Punitive Measures:
- Warning
- Cancellation of admission
- Refusal to grant admission in future
- Withholding or withdrawing of University exam form
- Expulsion / rustication from college
- Fine not exceeding Rs. 300
- Non-refund of fees and deposits
- Suspension for a specified period
