PEO1 To develop strategic problem-solving abilities in marketing and media management, using analytical tools and digital platforms.

PEO2 To build the necessary skill set and critical thinking abilities for designing effective marketing campaigns and managing brand communication across media channels.

PEO3 To imbibe best practices in marketing research, content strategy, media planning, and consumer engagement.

PEO4 To create awareness about global marketing standards, ethical advertising practices, and digital media compliance regulations.

PEO5 To train students in professional competencies related to the marketing and media industry, including digital tools, market analysis, and campaign execution.

PEO6 To prepare a strong academic and practical foundation for research and development in marketing strategy, media studies, and consumer behavior.

PEO7 To help students build a successful career in fields such as brand management, digital marketing, advertising, public relations, and media strategy across industries

A graduate with an M.Sc. in Marketing Media Management will have the ability to:

PO1 – Marketing and Media Knowledge:
Understand and apply core principles of marketing, media strategy, communication, and consumer behavior in dynamic business environments.

PO2 – Problem Analysis:
Identify, analyze, and interpret marketing and media challenges using strategic frameworks, data analysis, and consumer insights.

PO3 – Strategy Design & Campaign Development:
Design and implement integrated marketing and media campaigns that align with organizational goals, using traditional and digital media platforms.

PO4 – Research and Data-Driven Decision Making:
Conduct market research and consumer analysis to gather insights and apply them effectively to solve complex marketing problems.

PO5 – Modern Tool Usage:
Utilize modern marketing tools and digital technologies such as SEO, SEM, content management systems, social media platforms, and marketing analytics software.

PO6 – Professional Ethics:
Demonstrate integrity and ethical decision-making in marketing communication, media representation, advertising, and consumer engagement.

PO7 – Life-long Learning:
Commit to continuous learning and skill enhancement in response to evolving marketing trends, technologies, and industry practices.

PO8 – Project and Campaign Management:
Apply project management principles to plan, execute, and evaluate marketing and media strategies within multidisciplinary teams.

PO9 – Communication Proficiency:
Effectively communicate ideas, strategies, and campaign outcomes through written, visual, and oral forms to diverse audiences including clients, consumers, and media stakeholders.

PO10 – Societal and Cultural Awareness:
Understand and respect cultural, social, legal, and environmental factors when designing and implementing marketing strategies.

PO11 – Teamwork and Leadership:
Function effectively in team-based environments and exhibit leadership skills in managing marketing projects and media teams.

PO12 – Innovation and Entrepreneurship:
Identify market gaps and apply innovative thinking and entrepreneurial skills to create value through brand building, media ventures, or start-ups.

The M.Sc. in Marketing Media Management program revolves around the dynamic fields of marketing strategy and media communication. This course is designed to equip students with both theoretical knowledge and practical skills to plan, manage, and analyze marketing campaigns across digital and traditional platforms. Brand management, digital marketing, media planning, marketing analytics, and consumer behavior are some of the core subjects of study covered in the program.

• Digital Marketing Manager – Plan and manage multi-channel digital campaigns, SEO/SEM strategies, and online brand presence.
• Brand Manager – Develop brand positioning, oversee campaigns, and ensure consistent brand identity.
• Social Media Manager – Handle social media platforms, create engagement strategies, and analyze user metrics.
• Media Planner/Buyer – Identify target audiences and decide where to place ads for maximum impact.
• Content Marketing Specialist – Create content strategies and produce engaging content for blogs, videos, and social platforms.
• Marketing Analyst – Use data to assess the performance of marketing efforts and guide strategy.
• Advertising Executive – Work on developing, pitching, and managing ad campaigns for clients.
• Public Relations Manager – Build relationships with the media and manage communication with stakeholders.
• Influencer Marketing Manager – Coordinate partnerships with influencers to promote products or services.
• Corporate Communications Specialist – Develop internal and external messaging to represent the brand effectively.

The M.Sc. Marketing Media Management course has excellent career prospects. After graduation, students may pursue further academic qualifications such as a Ph.D. in Marketing, Media Studies, or Communication. Graduates may also enter academia or research, contributing to innovations in marketing strategies and media technologies.

If you are looking to build a professional career in a creative, fast-paced, and strategy-driven industry, this course opens the door to numerous exciting roles. You may explore job opportunities in advertising agencies, multinational corporations, media houses, startups, and consultancy firms.