CBA is a four Level Employment Oriented Training Program designed by Industry Leaders to Transform an amateur into a ‘Brand Advisor’. Level wise Certificates to be awarded for acquiring a 360 Degree knowledge in branding and seeking recognition as a Valuable Asset for the organization.
Why this Course
This course provides the following features:
- Multi-layered Learning with Industry Experts
- Team building activities
- Mastering major elements in Digital Marketing & Strategies space
- LIVE Projects & Integrated Internships
- To understand brand analysis in a systematic way
- To develop a perspective for consumer decision process
- To analyse the dimensions that influence brand valuation
On successful completion of the course students will be able to:
- Use appropriate branding approaches for various specific outlets
- Effectively develop techniques for avoiding brand failure
Modules at a Glance
Module 1: Brand and Brand valuation
Module 2: Designing and structuring the brand
Module 3: Brand Research
Module 4: Mapping and evaluation of brand
How to Apply
The Certificate Courses are offered twice a year during even and odd semesters. Students interested can take admission in the offered certificate courses at the beginning of the semester.
Students from other institutions can also take admission in these certificate courses at the beginning of even and odd semesters by contacting the concerned teacher incharge and by paying the required fees for the course.
Any individual who has successfully completed HSC (12TH) in any Stream. Or Any student Studying in KES Shroff College in different programmes.
The Certificate will be awarded to the student who
- will attend the lectures as per college norms minimum 60% attendance is must to appear for the examination.
- will successfully pass the examination with a minimum 40% .