University Affiliation

University of Mumbai                                               

Duration of Program

4 Years, 8 Semester Full Time

Important Dates

Last Date to Apply : As per University Schedule

About Programme

In collaboration with the renowned Miles School of Branding and Advertising (SoBA), KES College offers two exciting B.Com programs designed to ignite your passion for the business world. The 3-year programs provide a strong foundation in business fundamentals, delivered by industry experts and seasoned academicians from both institutions.

The B.Com in Branding & Advertising equips you with the skills to develop impactful brand experiences, understand consumer behaviour, and navigate the digital marketing landscape. Ideal for creative thinkers and aspiring marketing professionals, this program offers benefits in the form of immersions, real-world projects, 1-year intensive skill training followed by a 2-year internship, and the chance to super-specialize in branding under the guidance of Miles SoBA’s faculty.

Why this Programme

The students are expected to learn the courses with excitement of acquiring globally relevant competencies to gain competitive edge in employability. They should be able to appreciate this framework for providing boost to their critical thinking and decision-making skills. These courses will help the students to apply their knowledge in future course of their career development in higher education and research. In addition, they may get interested to look for engagements in industry and commercial activities. They may also be interested in entrepreneurship and create their own business based on their interest and experience.

  • Future Marketing & Communications Professionals: Individuals who dream of careers in marketing, advertising, communications, or related fields.
  • Aspiring Entrepreneurs: Students with an entrepreneurial spirit and a desire to build their businesses or ventures.
  • Family Business Owners: Individuals passionate about managing family businesses, understanding family business dynamics, and carrying on legacies.

The Objectives of the programme are as under:

PEO1: To have strong multidisciplinary academic foundation of various social, economic, political, environmental, and psychological issues
PEO2: To integrate theory and research through deliberations on practical applications of concepts
PEO3: To have sharpened ability to converse critically and innovatively about real life issues
PEO4: To be able to demonstrate skill sets as per industry requirements in respective fields
PEO5: To be able to engage in discussion and reflect human values
PEO6: To be able to synthesize aesthetic, social and cultural domains of knowledge

A graduatewith a Bachelor of Commerce (Branding & Advertising) will have the ability to:
PSO 1: Display competencies and knowledge in key business functional areas including accounting, marketing and management
PSO 2: Acquire qualitative and quantitative skills to consolidate, synthesize, and analyze business information
PSO 3: Apply theoretical and technical research knowledge and skills to provide socially and ethically responsible business solutions
PSO 4: Inculcate positive attitude towards ethical business decisions and social dimensions

  1. Brand Manager
  2. Advertising Account Executive
  3. Market Research Analyst
  4. Digital Marketing Specialist
  5. Public Relations Specialist
  6. Creative Director
  7. Social Media Manager
  8. Content Strategist
  9. Media Planner
  10. Marketing Manager

Course Curriculum

Semester 1

Semester 2

Semester 3

Semester 4

Semester 5

Semester 6

Placements Partners

Testimonials

How to Apply

The admission procedure usually starts in the month of June after the results of class 12th are declared.

  1. Fill the Pre-enrollment form of the University of Mumbai through the University portal (mum.digitaluniversity.ac). Select the autonomous option for BBA.
  2. Fill online admission form on kessc.edu.in
  3. Upload a copy of the pre-enrollment form, digital result, HSC mark sheet/digital result, caste/reservation certificate if applicable, and E-Suvidha ticket.
  4. On the declaration of merit list (first then second then third if applicable) pay the fees along with submission of the documents such as Undertaking regarding admission confirmation, SSC(X marksheet), Leaving Certificate, Adhar card, scanned copy of Cheque book leaflet/bank account details and transfer certificate in case the student is from outside Maharashtra.
  5. For further details and to know more about the college visit kessc.edu.in

A candidate for being eligible for admission to the B.B.A. Degree Course shall have passed H.S.C. Examination of the Maharashtra Board of Higher Secondary Education or its equivalent examination or Diploma in any Engineering branches with two years or three years duration after S.S.C. conducted by the Board of Technical Education, Maharashtra State or its equivalent examination by securing minimum 45% marks for general category (in one attempt) at the respective Examination and minimum 40% marks for the reserved category (in one attempt). The admissions are purely based on merit duly following the reservation policy as per the norms of Government of Maharashtra. While drawing the merit list, weightage has to be given to students from Arts, Commerce and Science Stream at 12th standard level. The stream wise weightage to be given is as under :

Stream Arts Commerce Science Diploma in Engineering
Percentage 45 25 25 5
  1. The merit list is to be prepared and displayed stream wise.
  2. In case if no application is received from any stream, the vacant seats are to be distributed equally between the two streams only.
  3. After the first merit list is displayed, if any seat allotted to one stream remains vacant, the same shall be distributed equally between the remaining two streams. In case of vacancy in one stream is of single/odd number of seats, the single seat is to be allotted to the Arts Stream.
  4. In case if no application is available from the two streams, then all the vacant seats of such two streams must be transferred to the third stream.

Total no. of Seats: 60

Reservation of Seats: Reservations are as per the Government policy.

Fees: As prescribed by the University of Mumbai. The details have been mentioned on the college Notice board and the College website http://www.kesshroffcollege.com

Duration of Programme: 6 Semesters spread over 3 years. The programme shall consist of 39 Theory papers and Project work

Enforcement of Attendance:

Our college is a pioneer institute in introducing the computerized attendance system. The computerized defaulters’ lists are displayed division wise regularly at the end of every month on the Students Notice Board. The students failing to fulfill the required attendance shall be DETAINED and shall not be permitted to take the Annual / Board examination. Warning letters from the Principal are sent to parents of the defaulting students. The letters are given to the concerned students by the class teachers in the classrooms. The students must hand over these warning letters to the parents. Students should note that fulfilling the attendance requirement alone will not qualify them to appear for the examination. Their academic performance should also be to the satisfaction of the principal.

General Rules & Regulations:

  1. Every student should obtain an ID card and show at the entry
  2. Students should not loiter in the corridors when the lectures are engaged
  3. Giving proxy attendance is a serious act of indiscipline
  4. Students applying for certificates/testimonials and attestation should first contact the college office
  5. Ragging is strictly prohibited on the college premises
  6. The use of mobile phones inside the college is strictly prohibited. If caught using a cell phone it is confiscated for a period of 1 year

Punitive Measures:

  1. Warning
  2. Cancellation of admission
  3. Refusal to grant admission in future
  4. Withholding or withdrawing of University exam form
  5. Expulsion / rustication from college
  6. Fine not exceeding Rs. 300
  7. Non-refund of fees and deposits
  8. Suspension for a specified period
Notices

4. FYBRM SEM I ATKT (CUL, ETHICS VM & SPEP) 2023

FYBRM SEM I ATKT (CUL, ETHICS VM & SPEP) 2023

5. FYBSCIT A B C D DIV SEM II REGULAR APRIL 2024

FYBSCIT A B C D DIV SEM II REGULAR APRIL 2024

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