University Affiliation
University of MumbaiDuration of Program
3 Years, 6 Semester Full TimeImportant Dates
Last Date to Apply : As per University ScheduleAbout Programme
Bachelor of Arts in Multimedia and Mass Communication (BAMMC) is a program divided in six semesters and three years. The entire program is of 120 credits. To complete the program students have to earn 10 more credit points by doing the certificate courses or internships. Started with the affiliation of University of Mumbai in the year 2008, now BAMMC is completely autonomous with a new improved syllabus designed keeping the future demands of the market. The program is tutored by a diverse faculty drawn from the ranks of academics and practitioners to expand learners’ horizons of experiences and to expose them to plethora of views. In the third year, the students choose either Journalism or Advertising as their major and specialize in their chosen area. The number of courses, pattern of examination and the minimum requirements for qualification will be as per the University and College guidelines.
Why this Programme
Bachelor of Arts in Multimedia and Mass Communication (BAMMC) is a program designed for those who want to pursue their careers in the media industry, especially in Advertising or Journalism. In today’s radically changing world, each day, new tools are becoming available, new technologies are emerging, new trends are being followed and new needs are cropping up. Each day new frontiers are being crossed, new barriers are being broken and new innovations are being launched. In these competitive times if one has to excel, one has to acquire expertise, hone skills and expand knowledge. Media Industry is booming and there is a dire need for professionally trained individuals who can think differently. This program sharpen intuitive skills by combining theory and project work and augmenting it with technology in real business situations. One of the advantages of the program is that the students find it very easy to get an internship and even easier to get jobs in any media related fields inclusive of but not limited to journalism, advertising, production, marketing, copywriting and editing. BAMMC is usually the favorite of the students due to its generalized broad based approach while still offering a specialization in Advertising and Journalism.
PEO 1: To have strong multidisciplinary academic foundation of various social, economic, political, environmental, and psychological issues.
PEO 2: To integrate theory and research through deliberations on practical applications of concepts.
PEO 3: To have sharpened ability to converse critically and innovatively about real life issues.
PEO 4: To be able to demonstrate skill sets as per industry requirements in respective fields.
PEO 5: To be able to engage in discussion and reflect human values.
PEO 6: To be able to synthesize aesthetic, social and cultural domains of knowledge.
After successful completion of the three years of B.A. (MMC) programme, the graduate will be able to
PSO 1: Demonstrate various skills set with respect to disciplines of Arts, Media (Advertising & Journalism), and OTT platform.
PSO 2: Exhibit skills of effective communication and research aptitude in Advertising and Journalism.
PSO 3: Use analytical and research tools of media marketing.
PSO 4: Utilize information technology tools pertaining to media and ad production.
PSO 5: Make use of practical skills in the field of brand building, ad design, copy writing and agency management.
PSO 6: Understand the importance of ethical values, social, environmental, human rights and other critical issues faced by humanity at the local, national and international level and manifest them with Advertising and Journalism.
CAREER OPPORTUNITIES AFTER BMM
| For Journalism | For Advertising |
| Crime | Blogging |
| Fashion | Social Media |
| Travel | Radio and Podcasts |
| Business | Creative Writing |
| Photo | Event Management |
| Finance | Public Relations |
| Social Media | Digital Marketing |
Course Curriculum
Semester 1
- Effective Communication – I
- Foundation Course –I
- Visual Communication
- Fundamentals of Mass Communication
- Current Affairs
- History of Media
Semester 2
- Effective Communication –II
- Environmental Science
- Content Writing
- Introduction to Advertising
- Introduction to Journalism
- Media Gender & Culture
Semester 3
- Corporate Communication & Public Relations
- Media Studies
- Introduction to Photography
- Principles of Management and Marketing
- Computers & Multimedia
- Motion Graphics & Visual Effects I (Choice based)
Semester 4
- Writing & Editing for Media
- Media Laws & Ethics
- Mass Media Research
- Film Communication
- Electronic Media
- Motion Graphics & Visual Effects- II (Choice based)
Semester 5
Compulsory Core Course
- Reporting
- Investigative Journalism
Discipline Specific Elective Course (Choose any three)
- Features and Opinions
- Journalism and Public Opinion
- Media Laws and Ethics
- Mobile Journalism & New Media
- Business and Financial Journalism
Semester 6
Compulsory Core Course
- Digital Media
- Newspaper & Magazine Design (Project)
Discipline Specific Elective Course (Choose any four)
- Contemporary Issues
- Crime Reporting
- Fake News & Fact Checking
- Sports Journalism
- Lifestyle Journalism
Semester 5
Compulsory Core Course
- Copywriting
- Advertising & Marketing Research
Discipline Specific Elective Course (Choose any four)
- Brand Building
- Agency Management
- Consumer Behaviour
- Social Media Marketing
- Direct Marketing & E-commerce
Semester 6
Compulsory Core Course
- Digital Media
- Advertising Design
Discipline Specific Elective Course (Choose any four)
- Advertising in Contemporary Society & Sales Promotion
- Media Planning & Buying
- Rural Marketing & Advertising
- Entertainment & Media Marketing
- Retailing & Merchandising
Placements Partners
Testimonials
Jahnvi Indravadan Bhavsar
Alumni“The First Step Towards Getting Somewhere is to Decide that you are not going to stay where you are” I would Like to express my gratitude towards our Principal Madam, Vice Principal Sir, Co-ordinator, and the entire faculty of KES Shroff College for helping me reach where I am now.nd I feel so proud when I say I was a student of KES Shroff College. Thank you for making me the person I am today. I have learned many things whether it was practical or theoretical knowledge, the College always supported me and other students and gave us the platform to participate in a number of activities and exploring ourselves. Professors of KES Shroff College were so kind and calm and always ready to support their students any time and helped them stand on their own feet . I also got the opportunity to be the Secretary of the Banca Association. I will never ever forget those moments which I have spent in the BANCA Association where we had lots of fun and at the same time organized events. Really missing my college days.
Pratik Pandya
AlumniMy three years degree course in the Banking and Finance were among the best years of my life. My experience at KES Shroff College not only made me a better person but also prepared me in unpredictable ways for my career. Through workshops with incredibly supportive classmates, and professors who were nothing short of champions, I was challenged to discover a voice I didn’t know I had. That voice has played a central role in my work. Having been shaped in part by the collegial and creative, yet rigorous, environment at KESSC, I found myself able to communicate, innovate, and collaborate in ways that enabled me to build a successful rewarding career. It was a wonderful time in my life, and the best educational experience I’ve had.
Mohini Yashwant Patil
AlumniBeing a part of KES Shroff College has been a wonderful experience. Here I learned success is a journey and not a destination. Along with academics, a lot of different activities on campus allowed me to polish my talents and have an overall development. I am grateful to Principal Bhushan Ma'am and all Professors who stood by me and assisted me in making me what I am today personally and where I am today professionally. Proud KESSC student
Viral Pravin Kava
AlumniBeing a student of KES Shroff College was itself an immense pleasure and a feeling of pride for all the students. I was so lucky to be around such renowned faculty who showered their love and knowledge on me. It's not the only place to receive academic knowledge but the overall development of a student. I must say today I have transformed into a better person after my graduation, the sense of understanding and maturity has come, where values are taught and you realize you have come an extra mile ahead to face the challenges and rat race of the world.
Chinmay Prabhu
AlumniI've never had so much fun as I did being a student at KES Shroff college. So many extra circular activities happening regularly, I always wanted to participate in everything. Along with the extra circular, the teaching faculty at the college is truly amazing as well. They would make sure that every student present is understanding the topic being taught. Overall, it's not just a college but rather a complete experience. The teachers, consider student's points of view and make sure the students are not being overburdened at any moment.
How to Apply
The admission procedure usually starts in the month of June after the results of class XII are declared.
- Fill the Pre-enrollment form of the University of Mumbai through the University portal (mum.digitaluniversity.ac). Select the autonomous option for BA (Mass Media and Communication).
- Fill online admission form on kesshroffcollege.com
- Upload a copy of the pre-enrollment form, HSC mark sheet/digital result, caste/reservation certificate if applicable, and E-Suvidha ticket.
- On the declaration of merit list (first then second then third if applicable) pay the fees along with submission of the documents such as Undertaking regarding admission confirmation, SSC(X marksheet), Leaving Certificate, Adhar card, scanned copy of Cheque book leaflet/bank account details and transfer certificate in case the student is from outside Maharashtra.
- For further details and to know more about the college visit kesshroffcollege.com.
A candidate for being eligible for admission to the degree course in Bachelor of Mass Media shall have passed XIIth Std. Examination of Maharashtra Board of Higher Secondary Education or its equivalent from the Science, Arts or Commerce Stream. While drawing the merit list, weightage must be given to students from Arts, Commerce and Science Stream at 12th Standard level. The stream wise weightage to be given is as under :
| Stream | Arts | Commerce | Science |
| Percentage | 50 | 25 | 25 |
- The merit list is to be prepared and displayed stream wise.
- In case if no application is received from any stream, the vacant seats are to be distributed equally between the two streams only.
- After the first merit list is displayed, if any seat allotted to one stream remains vacant, the same shall be distributed equally between the remaining two streams. In case of vacancy in one stream is of single/odd number of seats, the single seat is to be allotted to the Arts Stream.
- In case if no application is available from the two streams, then all the vacant seats of such two streams must be transferred to the third stream.
Total no. of Seats: 120
Reservation of Seats: Reservations are as per the Government policy.
Fees: As prescribed by the University of Mumbai. The details have been mentioned on the college Notice board and the College website http://www. kesshroffcollege.com
Duration of Programme: 6 Semesters spread over 3 years. The programme shall consist of 39 Theory papers and Project work.
Enforcement of Attendance:
Our college is a pioneer institute in introducing the computerized attendance system. The computerized defaulters’ lists are displayed division wise regularly at the end of every month on the Students Notice Board. The students failing to fulfill the required attendance shall be DETAINED and shall not be permitted to take the Annual / Board examination. Warning letters from the Principal are sent to parents of the defaulting students. The letters are given to the concerned students by the class teachers in the classrooms. The students must hand over these warning letters to the parents. Students should note that fulfilling the attendance requirement alone will not qualify them to appear for the examination. Their academic performance should also be to the satisfaction of the principal.
General Rules & Regulations:
- Every student should obtain an ID card and show at the entry
- Students should not loiter in the corridors when the lectures are engaged
- Giving proxy attendance is a serious act of indiscipline
- Students applying for certificates/testimonials and attestation should first contact the college office
- Ragging is strictly prohibited on the college premises
- The use of mobile phones inside the college is strictly prohibited. If caught using a cell phone it is confiscated for a period of 1 year
Punitive Measures:
- Warning
- Cancellation of admission
- Refusal to grant admission in future
- Withholding or withdrawing of University exam form
- Expulsion / rustication from college
- Fine not exceeding Rs. 300
- Non-refund of fees and deposits
- Suspension for a specified period