Bachelor of Commerce (Branding & Adertising)
S.Y. Admission starting from 15th May.
Number of Seats
60
Duration of Program
4 Years, 8 Semester (Hons.)
Important Dates
Last Date to Apply : As per University Schedule
ABOUT PROGRAMME
The Bachelor of Commerce in Branding & Advertising (B.Com BA) program at KES Shroff College is meticulously designed to meet the needs of the dynamic and fast-paced world of branding and advertising. This program blends core business principles with specialized branding and advertising strategies, ensuring that graduates are well-prepared to create impactful brand narratives and effective advertising campaigns.
Program Highlights:
- Comprehensive Curriculum: The curriculum covers a wide range of subjects including brand management, consumer behavior, advertising strategies, digital marketing, media planning, market research, and public relations. This comprehensive approach ensures students gain a thorough understanding of both traditional and modern branding and advertising practices.
- Industry-Relevant Skills: The program focuses on developing essential skills such as creative thinking, strategic planning, content creation, digital analytics, and campaign management, which are crucial for success in the branding and advertising sectors.
- Practical Exposure: Students gain hands-on experience through internships, industry projects, case studies, and workshops, ensuring they are well-prepared for real-world branding and advertising challenges.
WHY THIS PROGRAMME
1. Expert Faculty: Our faculty comprises experienced academicians and industry professionals who bring a wealth of knowledge and practical insights to the classroom. They are dedicated to mentoring students and providing personalized guidance.
2. Modern Learning Environment: Our state-of-the-art classrooms are equipped with Interactive Display Panels (Smartboards) and air conditioning, creating an engaging and comfortable learning atmosphere. Students also have access to digital resources and e-learning platforms.
3. Industry Integration: We maintain strong ties with the branding and advertising industry, facilitating regular interactions with industry leaders through guest lectures, workshops, and seminars. These engagements help students stay updated with the latest industry trends and best practices.
4. Practical Learning Opportunities: We emphasize experiential learning through internships, live projects, and industry visits, enabling students to apply theoretical knowledge to real-world scenarios. This practical exposure is invaluable in preparing students for their future careers.
5. Career Support: Our dedicated career counseling and placement cell provides comprehensive support to students, helping them explore various career options, prepare for job interviews, and connect with potential employers. We boast an impressive track record of successful placements in reputed branding and advertising firms.
6. Holistic Development: In addition to academic excellence, we focus on the overall development of our students. Through extracurricular activities, leadership programs, and soft skills training, we ensure our students are well-rounded individuals ready to take on the challenges of the branding and advertising industry.
- PEO1: To effectively communicate and possess storytelling skills
- PEO2: TTo develop a holistic understanding of branding and brand management
- PEO3: TTo design effective visual communication including ad film making for various advertising approaches that combine the use of print, online/digital, and other multimedia communication
- PEO4: To enable learners for preparing a robust business plan for a new venture in the domain of brand management.
PO1: Gain theoretical and practical exposure in the field of Commerce, Account, Finance, Marketing, Management, Economics, Environment, Mathematics and statistics, Business Law and Business Communication.
PO2: Develop communication skills and build confidence to face the challenges of practical circumstances also enhances the capacity of decision making at personal and professional level.
PO3: Be industry ready and develop various managerial and accounting skills by strengthening their capacities in varied areas of commerce for holistic development.
PO4: Develop managerial and analytical skills to meet the challenges of the dynamic business environment, industry and economy at Local, Regional, National and Global Levels
PO5: Improve competency to make themselves eligible and employable by understanding the multidisciplinary connections that links the world economies and people
PO6: Indulge in reflective and collaborative thinking by understanding the concepts in the field of Commerce and Business.
PO7: Refrain from unethical behaviour, falsification, and manipulation of information
PO8: Create, select, and apply appropriate techniques, resources, and modern ICT tools for exploring, analysing, and using the business information
PO9: Be Self-paced and self-directed Lifelong learners aimed at personal development, skill development and reskilling in the field of Commerce
PO10: Be engaged with socio-cultural framework concerning them to understand the issues of Sustainable Development Goals
A Bachelor of Commerce in Branding & Advertising (B.Com) degree from KES Shroff College opens up a multitude of career opportunities across various sectors. Our graduates are well-prepared to pursue careers in:
- Brand Management: Positions such as brand manager, brand strategist, and product manager in various industries.
- Advertising: Roles in creative advertising, copywriting, art direction, media planning, and campaign management within advertising agencies.
- Digital Marketing: Careers in digital marketing strategy, social media management, content creation, SEO, and online advertising.
- Public Relations: Opportunities in public relations management, corporate communication, and media relations.
- Market Research: Positions in market research analysis, consumer insights, and trend analysis within market research firms and corporate settings.
- Creative Direction: Roles in creative direction, visual communication, and graphic design for branding and advertising projects.
COURSE CURRICULUM
SEMESTER 1
Major
- Introduction to Marketing
- Business Economics
Minor
- ……
Generic/ Open Elective Courses (Any one)
- Business Statistics – Level 1
- Business Statistics – Level 2
Vocational and Skill Enhancement Courses
- Brand Fellowship
- Personal Effectiveness through theatre lessons or Music
Ability Enhancement Courses (Any one)
- Professional Communication – I
Value Education Courses
- Sustainability Goals
Indian Knowledge System
- Tamil Language
- Ethics & Sociological Order
Co-Curricular (Any One)
- National Service Scheme Studies – I
- National Cadet Corp Studies – I
- Department of Lifelong Learning & Extension Studies – I
- Introduction to Indian Performing Arts – I
- Yoga Education – I
- Sports and Fitness Studies – I
- Green Credit – I
SEMESTER 2
Major
- Understanding consumers in the Digital Era
- Introduction to Digital Marketing Communication
Minor
- Financial Accounting
Generic/ Open Elective Courses (Any one)
- Microeconomics and Market Structure
- Economic Environment of Business
Vocational and Skill Enhancement Courses
- Brand Fellowship II
- Personal Effectiveness through theatre lessons or Music
Ability Enhancement Courses (Any one)
- Professional Communication II
Value Education Courses
- Environmental Studies
Co-Curricular (Any One)
- National Service Scheme Studies – II
- National Cadet Corp Studies – II
- Department of Lifelong Learning & Extension Studies – II
- Introduction to Indian Performing Arts – II
- Yoga Education – II
- Sports and Fitness Studies – II
- Green Credit – II
Exit option: Award of UG Certificate in Major with 40-44 credits and an additional 4 credits core NSQF course/ Internship OR Continue with Major and Minor
SEMESTER 3
Major
- …..
Minor
Generic/ Open Elective Courses (Any one)
Vocational and Skill Enhancement Courses
Ability Enhancement Courses (Any one)
Field Projects
Co-Curricular (Any One)
SEMESTER 4
Major
Minor
Generic/ Open Elective Courses (Any one)
Vocational and Skill Enhancement Courses
Ability Enhancement Courses (Any one)
Community Engagement Program
Co-Curricular (Any One)
Exit option: Award of UG Certificate in Major with 80-88 credits and an additional 4 credits core NSQF course/ Internship OR Continue with Major and Minor
SEMESTER 5
Major
- …..
Minor
Generic/ Open Elective Courses (Any one)
Vocational and Skill Enhancement Courses
Ability Enhancement Courses (Any one)
Field Projects
Co-Curricular (Any One)
SEMESTER 6
Major
Minor
Generic/ Open Elective Courses (Any one)
Vocational and Skill Enhancement Courses
Ability Enhancement Courses (Any one)
Community Engagement Program
Co-Curricular (Any One)
SEMESTER 7
Major
- ……
- …..
- …..
Minor
- …..
Generic/ Open Elective Courses (Any one)
- …..
- …..
Vocational and Skill Enhancement Courses
- …..
Ability Enhancement Courses (Any one)
- …..
- …..
- …..
Field Projects
- …..
SEMESTER 8
Major
- …..
- …..
- …..
Minor
- …..
Generic/ Open Elective Courses (Any one)
- …..
- …..
Vocational and Skill Enhancement Courses
- …..
Ability Enhancement Courses (Any one)
- …..
- …..
- …..
Community Engagement Program
- …..
HOW TO APPLY
The admission procedure usually starts in June after the results of class X/XII/Degree college are declared.
- Fill the Pre-enrollment form of the University of Mumbai through the University portal https://muugadmission.samarth.edu.in/
- Choose the Autonomous option for your desired program to secure admission at KES Shroff College.
- Fill College online admission form on www.kessc.edu.in
- Upload a copy of the pre-enrollment form, HSC mark sheet/digital result, caste/reservation certificate if applicable, and E-Suvidha ticket.
- On the declaration of merit list (first then second and then third if required), pay the fees along with submission of the documents such as Undertaking regarding admission confirmation, SSC(X mark sheet), HSC, Leaving Certificate, Adhar card, scanned copy of Cheque book leaflet/bank account details and transfer certificate in case the student is from outside Maharashtra.
- For Programmes running under AICTE the MH-CET scorecard is a must.
- For further details and to know more about the college visit www.kessc.edu.in
Eligibility for FYBCOM BA
A candidate for being eligible for admission to the Bachelor of Commerce (Branding & Adertising) degree course shall have passed XII std. examination of the Maharashtra State Board of Secondary & Higher Secondary Education or its equivalent and secured not less than 45% marks in aggregate (40% in case of reserved category) at one and the same sitting. Every candidate admitted to the degree course in the constituent/affiliated college/recognized institution, conducting the course, shall have to register himself/herself with the University.
Eligibility for SYBCOM BA
A candidate with all papers is allowed to keep terms for admission in second year.
Eligibility for TYBCOM BA
A candidate is allowed to keep terms in not more than two papers of previous semester, but needs to clear at least one year i.e. FY or SY.
A student shall not be allowed to keep term (ATKT) in Third Year only if he/she fails in not more than two subjects in each of semester III and semester IV of Second year. Student he/she must have passed First year semester I & II in full.
Total no. of Seats: 60
Reservation of Seats: Reservations are as per the Government policy.
Fees: As prescribed by the University of Mumbai. The details have been mentioned on the college Notice board and the College website http://www. www.kessc.edu.in
Duration of Programme: 8 Semesters spread over 4 years.
Enforcement of Attendance:
Our college is a pioneer institute in introducing the computerized attendance system. The computerized defaulters’ lists are displayed division wise regularly at the end of every month on the Students Notice Board. The students failing to fulfill the required attendance shall be DETAINED and shall not be permitted to take the Annual / Board examination. Warning letters from the Principal are sent to parents of the defaulting students. The letters are given to the concerned students by the class teachers in the classrooms. The students must hand over these warning letters to the parents. Students should note that fulfilling the attendance requirement alone will not qualify them to appear for the examination. Their academic performance should also be to the satisfaction of the principal.
General Rules & Regulations:
- Every student should obtain an ID card and show at the entry
- Students should not loiter in the corridors when the lectures are engaged
- Giving proxy attendance is a serious act of indiscipline
- Students applying for certificates/testimonials and attestation should first contact the college office
- Ragging is strictly prohibited on the college premises
- The use of mobile phones inside the college is strictly prohibited. If caught using a cell phone it is confiscated for a period of 1 year
Punitive Measures:
- Warning
- Cancellation of admission
- Refusal to grant admission in future
- Withholding or withdrawing of University exam form
- Expulsion / rustication from college
- Fine not exceeding Rs. 300
- Non-refund of fees and deposits
- Suspension for a specified period
